Case StudiesPlaybook: Managed Cloud Infrastructure
Preparing a mobile marketplace for 100x growth
Playbook is a New York-based marketplace scaleup empowering thousands of fitness content creators to launch their own subscription businesses. Since 2021, Fibertide has developed and maintained Playbook's cloud infrastructure.
Client showcase
Playbook is a mobile marketplace where the industry’s top instructors in health, fitness, and athletics turn their phone content into a subscription income — all on their own terms.
Playbook enables creators to upload and distribute their content, build up a subscriber base, and generate significant revenue. The premium features available on the platform have attracted more than 1,000 of the world’s top fitness influencers, including celebrity trainers who work with Ben Affleck, Kevin Hart, Ryan Reynolds, and Blake Lively.
With over 100,000 workouts available, Playbook is a leader in fitness content and currently one of the highest-rated apps on the App Store and Google Play.
Our work for Playbook
Growth
Reorganization of a system of 50+ AWS-hosted applications to achieve high scalability in all systems, in preparation for a 100x growth.
Cost optimization
AWS cost analysis and optimization, implementation of cost saving measures for both maintenance and cloud hosting expenses, yielding 30-50% in savings.
Automation
Design and implementation of a custom solution for offloading 400+ different CraftCMS websites onto an automatically managed, highly reliable CDN-based solution.
Monitoring
Building a comprehensive application and infrastructure monitoring solution for a collection of mature applications using a wide variety of AWS services.
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